Senior Digital Personalisation Manager

• Shape and execute our personalisation strategy to deliver tailored customer experiences.
• Lead and inspire a team of 5 high performing managers that specialise in this space.
• Permanent full-time position, based in Sydney or Melbourne advice

The opportunity to join our team

You will lead the end-to-end personalisation strategy, shaping tailored customer experiences across our digital platforms. This pivotal role involves collaborating closely with Marketing, Technology, and Product teams to embed personalisation into broader digital initiatives. You’ll champion a culture of experimentation and continuous improvement, leveraging data insights to optimise content and customer journeys. As a team leader, you will foster capability development and ensure governance compliance while driving innovation in digital marketing.

Key Responsibilities:

• Define and own the personalisation strategy and roadmap aligned with business objectives
• Champion a data-driven approach to customer experience, using insights to guide targeting and content decisions
• Collaborate cross-functionally to integrate personalisation into wider digital projects
• Lead, mentor, and develop a team of Digital Publishing and Personalisation Managers
• Foster a culture of experimentation, continuous improvement, and customer-centricity
• Oversee resource planning, performance management, and capability building within the team
• Drive the effective use of Adobe Target for A/B testing, multivariate testing, and personalised content delivery
• Manage content strategy and publishing workflows within Adobe Experience Manager (AEM) and other CMS platforms
• Ensure content and platform governance and compliance with brand, technical, and regulatory standards
• Provide thought leadership by staying ahead of industry trends, emerging technologies, and best practices in digital marketing

What you will bring:

• Strong experience in digital personalisation, optimisation, or digital experience management
• Analytical mindset with a passion for customer experience and innovation
• Proven leadership skills with experience managing and mentoring teams
• Hands-on expertise in Adobe Target and Adobe Experience Manager (AEM)
• Good knowledge of SEO, accessibility standards, and digital performance analytics
• Ability to streamline processes and optimise operational efficiencies
• Excellent communication, stakeholder management, and problem-solving skills

Make your move. Make your mark.

What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives

If this sounds like your kind of career, you sound like our kind of person. Here, you’ll be making a positive impact in people’s lives straightaway – and every day. The first point of contact for our clients whenever they need support.

Along the way, you’ll be free to learn new skills, grow, and get great things done. Around here, we like to call it “putting our fingerprints on the future”.

To Apply

Read more about why you should join our team

https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team   

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.

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