Senior Digital Automation Manager​

• Lead our digital marketing automation and customer data capabilities
• Inspire and grow a high-performing automation team
• Permanent full-time position, based in Sydney or Melbourne

The opportunity to join our team

This is an exciting opportunity to join our Digital & Personalisation team as a Senior Digital Automation Manager. You will play a strategic role in delivering seamless marketing automation and data-driven personalisation across the business. Leading a team of three, you will be the custodian of the CDP (Customer Data Platform) and ensure it supports scalable, personalised, multi-channel marketing campaigns. You will be involved in the implementation and delivery of a CMP (Consent Management Platform) to capture marketing consent in a compliant and safe way. You’ll collaborate with cross-functional teams to ensure data integrity, compliance, and customer experience are at the core of all initiatives.

Key Responsibilities:

• Lead the end-to-end management of the CDP, ensuring accurate data collection, segmentation, and activation
• Define and evolve the CDP roadmap to support marketing and customer engagement goals
• Drive multi-channel lifecycle marketing strategies focused on data-driven personalisation
• Translate business goals into actionable use cases (e.g. churn prevention, real-time targeting)
• Develop scalable audience frameworks and segmentation strategies for campaign execution
• Architect and execute automation workflows across email, SMS, rich push, paid media, and more
• Collaborate cross-functionally with marketing, tech, and creative teams to enhance customer experiences
• Ensure compliance with privacy regulations and martech best practices

What you will bring:

• Strong, proven expertise in marketing automation, CDP and CMP implementation and management, and data-led campaign strategy
• Demonstrated success leading teams and delivering complex martech solutions
• Extensive hands-on experience integrating CDPs with CRM and broader marketing ecosystems
• High proficiency in SQL, AMPscript, and API-driven personalisation workflows
• Technical know-how in HTML, CSS, XML, and JavaScript (a plus)
• Solid understanding of privacy and data regulations (GDPR, CCPA, ACMA, Australian Privacy Act)
• Exceptional stakeholder management and problem-solving capabilities
• A strategic and innovative mindset, with a passion for continuous improvement
• Proven ability to influence cross-functional teams and drive adoption
• A proactive, risk-aware approach to compliant marketing practices
  
  

Make your move. Make your mark.

What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives

If this sounds like your kind of career, you sound like our kind of person. Here, you’ll be making a positive impact in people’s lives straightaway – and every day. The first point of contact for our clients whenever they need support.

Along the way, you’ll be free to learn new skills, grow, and get great things done. Around here, we like to call it “putting our fingerprints on the future”.

To Apply

Read more about why you should join our team https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team.

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.

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