Senior Data Engineer - Marketing Analytics & Activation

• We’re at the start of a new and exciting journey, building the foundations of how we use customer data to transform engagement
• Your work will directly power personalised campaigns, insights, and products seen by millions of Australians
• You’ll work at the intersection of tech and marketing, turning business needs into scalable data solutions

The opportunity to join our team

We’re looking for a passionate, technically skilled and business-savvy Senior Data Engineer who can bridge the gap between technical data engineering and marketing outcomes to join our Marketing Data-Driven Customer Engagement team.

In this role you’ll focus on understanding the bigger picture: how data fuels customer engagement, retention, and growth. You’ll design and automate the assets that power personalised journeys, translating high-level business needs into scalable data products that deliver measurable results.

Working with Marketing, IT, Digital, and Data & Insights, you’ll engineer solutions in Google BigQuery and connect into Adobe Experience Platform to turn raw data into actionable customer segments. These will be the building blocks for insights, campaigns, and new products that shape how we connect with millions of Australians.

Key Responsibilities

• Build and automate data products that power personalised marketing experiences
• Work closely with Martech, Technology, and Campaign teams to enable audience segmentation and activation
• Design scalable data solutions for customer journey orchestration and real-time personalisation
• Focus on data usability for marketing, not infrastructure management
• Design, build, and optimise data assets in Google BigQuery and Adobe Experience Platform
• Translate commercial and marketing requirements into robust data models and products
• Build segmentation and automation logic that fuels onboarding, retention, upsell, and win-back campaigns
• Help integrate predictive models and machine learning into marketing workflows
• Act as the link between business needs and technical solutions
• Ensure accuracy, scalability, and compliance across customer data products Mentor mid-level engineers and embed best practice through reviews and technical guidance

What You Bring to This Role

• Strong SQL and advanced experience with Google BigQuery
• Strong background in data architecture and engineering design patterns
• Experience with Adobe Experience Platform (or other CDPs)
• Exposure to machine learning models and customer lifecycle data
• Familiarity with modern data tools (dbt, Airflow, Python)
• Commercial mindset: you understand how data products drive marketing and growth
• Ability to lead complex projects independently and work across technical and non-technical teams

Why Insignia Financial

• High-impact projects – you’ll be building the foundations of data products used across customer campaigns
• Future-proof skills – hands-on experience with market-leading platforms (Google Cloud, Adobe)
• Exposure to machine learning and automation – pushing beyond BAU into advanced analytics
• Leadership stretch – mentoring others while still staying close to the tech
• Business visibility – marketing, data, IT, and executives will see the impact of your work

Find the better way

What gets us excited about working here? Helping people feel good about their money as one of Australia’s leading financial wellbeing organisations. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives.

If this sounds like your kind of career, you sound like our kind of person. With us, you’ll do work that builds your technical know-how and challenges our entire industry to move forward. Along the way, you’ll be free to explore new ideas and technology, solve problems in a team, and independently to get great things done. Around here, we like to call it “putting our fingerprints on the future”.

People-inspired tech

Deep expertise combined with creativity can take on the trickiest of problems. Join our team of brilliant minds and mentors as we explore our way to innovation and apply technology in more human ways than ever.

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To Apply

Read more here about why you should join our team.

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.