Segment Marketing Manager Engagement & Retention (55+)

• Bringing great things to more people
• Get great things done with us
• Transforming insights into lasting connections for sustained engagement and retention

The Business

MLC Australia is a part of the Insignia Financial group, one of Australia’s leading wealth management organisations, undertaking a rapid and exciting transformation. The Insignia Financial group has been helping Australians secure their future since 1846. During that time, we have grown substantially to become a leading provider of quality financial services. We now manage and administer more than $300 billion of client monies and are listed on the Australian Securities Exchange in the ASX top 200 (ASX:IFL).

The opportunity to join our team

Segment Marketing Manager Engagement & Retention is responsible for leading and delivering a range of marketing strategies and initiatives to support the engagement and retention of members across all brands.

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Key Responsibilities:

• Develop and execute marketing plans to enhance member relationships, engagement, and retention across all life stages and brands.
• Oversee program execution, collaborating with internal teams, stakeholders, and external suppliers to deliver targeted marketing initiatives.
• Design and implement marketing programs based on a strong understanding of member needs, lifecycle triggers, and business drivers to drive growth and retention.
• Execute cross-channel campaigns, utilizing paid, owned, and earned media, while analysing audience insights to create impactful customer journeys and strategies.
• Conduct post-implementation reviews to assess effectiveness, drive continual improvement, manage budgets, and mitigate marketing risks in line with regulations.

What you will bring:

• Degree in Marketing/Business and proven experience in financial services marketing, especially with B2C audiences in banking, wealth, and superannuation.
• Strong understanding of superannuation, banking, wealth, retirement, and investment landscapes, along with sector challenges.
• Proven experience in customer-contact strategy, campaign execution, segmentation, targeting, and driving business outcomes.
• Strong analytical abilities with excellent verbal and written communication skills; data-driven and results-oriented.
• Skilled in relationship building, guiding creative teams, managing projects, multi-tasking, and problem-solving to meet deadlines and manage risks.

Get great things done with us

What gets us excited about working here? Helping people feel good about their money as one of Australia’s leading financial wellbeing organisations. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives

If this sounds like your kind of career, you sound like our kind of person. With us, you’ll be doing meaningful work as we lead the change we want to see in our industry.

Along the way, you’ll be free to make your own decisions. Solve problems. And get great things done. Around here, we like to call it “putting our fingerprints on the future”.

Challenge our industry to move forward

Have a question? Our Executive team will give you time. An idea you’d like to explore? We’ll be right at your side - the side of progress, possibility and bringing financial wellbeing to more Australians.

To Apply

Read more about why you should join our team https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team.

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.