Personalisation & Optimisation Manager

• Lead the personalisation, experimentation, and optimisation initiatives across digital channels
• Translates insights into actionable strategies that deliver seamless, compliant, and high-impact customer experiences
• 12-month max-term contract, based in Sydney or Melbourne 

The opportunity to join our team 

Great opportunity to drive data-led targeted digital marketing strategies, enhancing customer experiences through tailored content and continuous optimisation. In this role you will develop and implement personalisation strategies to deliver highly relevant customer experiences across digital channels.

Key Responsibilities: 

• Lead A/B testing, multivariate testing, and ongoing optimisation efforts to improve engagement and conversion rates
• Oversee the use of customer segmentation models, audience insights, and predictive analytics to enhance targeting strategies
• Collaborate with marketing, data, UX, and technology teams to create seamless and effective personalised experiences
• Ensure all personalisation initiatives align with brand and compliance standards, particularly in a financial services context
• Monitor performance metrics and provide data-driven insights to refine strategies and improve efficiency
• Stay ahead of industry trends, emerging technologies, and best practices in personalisation and optimisation

What you will bring: 

• Proven experience in personalisation, digital optimisation, and data-driven marketing
• Strong understanding of Adobe marketing automation tools, customer data platforms (CDPs), and AI-driven targeting
• Expertise in conversion rate optimisation (CRO), user journey mapping, and audience segmentation
• Ability to interpret complex data and translate insights into actionable strategies
• Proficiency in testing methodologies, analytics platforms, and campaign tracking
• Excellent stakeholder management skills, with the ability to collaborate across teams
• Strong knowledge of privacy regulations, compliance frameworks, and ethical marketing practices

What gets us excited about working here?

Helping people feel good about their money as one of Australia’s leading financial wellbeing organisations. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives  

If this sounds like your kind of career, you sound like our kind of person. With us, you’ll be doing meaningful work as we lead the change we want to see in our industry.  

Along the way, you’ll be free to make your own decisions. Solve problems. And get great things done. Around here, we like to call it “putting our fingerprints on the future”.  

Challenge our industry to move forward 

Have a question? Our Executive team will give you time. An idea you’d like to explore? We’ll be right at your side - the side of progress, possibility and bringing financial wellbeing to more Australians.  

To Apply 

Read more about why you should join our team https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team. 

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment. 

Please note that applications from agencies will not be considered at this time. 

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.